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General Mills Cereal Promotions -- Kowalski and Rico Launchers In June 2010, General Mills launched a PoM - themed cereal box promotion featuring "Penguin Launcher" toys inside specially marked boxes of some of their cereals. Pictured are the Kowalski and Rico toys from the line. Ones featuring Skipper, Private, and Julien also are available.
Figure-slider "Slider" rolling figure (Came in General Mills cereal)

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